Building visibility workshop
Make an impact, in person and online
Why book a building visibility workshop?
This course is full of easy-to-apply advice to help founders, B2B professionals and organisations become more visible to support the growth of their business.
It’s not about focusing on one platform or tool – it’s about getting the foundations right, so you have a framework for communications that you can apply consistently across your website, social media, networking and emails.
So whatever changes are on the horizon in the way we do marketing, you’ll know what to say and how to say it, in person and online.
What benefits can becoming more visible bring?
More connections. More opportunities. Investors, customers and clients coming to your door – rather than you having to chase after them.
In this workshop you will
Define your communication style and the content and formats that work for you
Map this against the people you want to reach, so you’re playing to your strengths
Build a messaging framework you can apply throughout your marketing
Set a volume of activity based on the time and resources you have available
What’s in the course?
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£249 plus VAT per person.
What are the benefits of becoming more visible?
Your communication style. Which content formats, channels and approaches suit you best?
Who are you trying to reach? Mapping exercise to connect with your audience
Create your content pillars, the core themes you refer to throughout your communication
Build your messaging framework
Set a rhythm for building visibility
Wrap up and plan
These 3-hour morning sessions take place online every other month and are open for anyone to book on. Why not add a skills boost in the afternoon and join our session on Effective networking and LinkedIn?
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£125 plus VAT per person.
The benefits. Why networking? Why LinkedIn? How can one support the other?
Refresh your LinkedIn profile
Practical tips on effective networking
Elevator pitch framework
Let's make a plan
90 minutes. These sessions always follow the Building Visibility workshop in the morning, and are open for anyone to book.
You can do both - or just pick the one which will be most useful to you!
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£1875 plus VAT, and any reasonable travel costs if it’s outside Cambridgeshire, UK.
Featuring the full course content from both sessions, but shaped around your specific business goals and opportunities in your sector. Plus:
Follow-up accountability session
PDF guide to creating assets
Much more tailored messaging framework
In-depth and personalised LinkedIn advice for team members and company page
Who should attend?
Startups, founders and C-Suite leadership teams who want a simple set of techniques to help them amplify their message to attract investment
B2B professionals who want to grow their network, enhance their personal brand and put out a consistent message online and in person
In-house teams who want to refresh their positioning and raise awareness of the brand among the target audience
Incubator, accelerator or entrepreneurship programmes in need of communications skills training to give attendees lasting skills
Where do our workshops take place?
Virtual: Our online courses run every other month on a Wednesday morning and are open for anyone to book. They come with an optional skills session in the afternoon too, to make your networking more effective and boost your presence on LinkedIn.
In-person: We also build bespoke sessions for in-house teams, which we can deliver in person or online. These cover all the course content from both sessions but are shaped around your particular business goals, challenges and sector.
We find in an age of hybrid working, our in-person courses are really popular - a great opportunity for team building in a location of your choice!
Fill in the training brief to tell us your needs.
How to book
Building visibility workshop
Location: Online. Morning
£249 plus VAT
14 March, 9.30am to 12.30pm
19 May, 9.30am to 12.30pm
Book your workshop
Better networking and LinkedIn
Location: Online. Afternoon
£125 plus VAT
14 March, 1pm to 2.30pm
19 May, 1pm to 2.30pm
Book your session
Building visibility workshop for teams
Location: In person or online
£1875 plus VAT & any reasonable travel costs if it’s outside Cambridgeshire, UK
Dates: Tell us what works for you!
Meet the trainer: Sue Keogh
Sue Keogh is a recognised specialist in communications whose career has spanned radio, print, digital, TV, and social media. A Fellow of the Chartered Institute of Marketing and Enterprise Nation adviser, she speaks at events, hosts a communications podcast, and has trained 1000s of people in marketing.
She has also worked extensively with scientists, tech folk and academics, and understands the challenge of communicating effectively when it’s time to emerge from the lab and take your product to market.
Known for having a strong personal brand and highly engaged community – built instinctively over the years across social media, networking and thought leadership – Sue has drawn on expert methodologies and personal experience to create this course. See Sue’s bio in full | Consultancy services