Communications workshops
Set the foundations for an effective marketing strategy
Our workshops will help you define your positioning, amplify your message, and build visibility
They are very collaborative and interactive, full of activities to spark ideas and clear frameworks to give a clear structure to your marketing activity. The beauty of this approach is that you come away from the session having set the foundations for your communications - all in a clear grid format that is easy to understand, visualise and apply to any given situation.
It’s a cost-effective way of developing your marketing strategy, and because we all work on the framework together the whole team develops a shared understanding of the core messages and how to get them out there clearly and consistently.
So whatever changes are on the horizon in the way we do marketing, you’ll know what to say, how to say it, and when. Strengthening your positioning, giving clarity to your message, and appealing to the investors, customers and clients you need to reach.
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These workshops are very tailored around your organisation’s goals. You may be a startup looking to define your positioning, or an established business looking to freshen it all up so that the messaging is consistent across every marketing channel.
We’ll start by sending you a briefing form to capture everything in one place, then build your bespoke session.
A typical course would cover:
Morning: Defining the audience, strategy and channels
Discuss your communications challenges and goals
Snapshot of your sector and the marketing landscape
Your communication style, strength and resources.
Who are you trying to reach? Mapping exercise to connect with your audience
Positioning. Create your content pillars, the core themes you refer to throughout your communication
Afternoon: Putting it into practice
How to generate engagement. Best practice across digital content and other formats
Build your messaging framework
Get a plan together. Set a rhythm for building visibility. Who's doing what? What will success look like?
Wrap-up discussion
Plus:
Worksheet to complete during the session and afterwards
Visual inspiration guide
Follow-up session to sign off the framework together
Location: Preferably in person to enable a really lively discussion, scribbling on whiteboards, rearranging cards, group activities. But we can also run it as a marketing workshop for remote teams.
How much does it cost?
£2250 plus VAT and any reasonable travel expenses if it takes place outside Cambridgeshire, UK -
• Visibility means opportunities, customers, growth.
• Thought leadership raises your profile, builds your reputation, and brings people to your door.
• A framework for communication helps you decide what to say and how to say it, keeping your message focused, targeted and succinct.
This practical 90-minute online session will cover:
What are the benefits of becoming more visible?
What’s your communication style and strengths?
Who are you trying to reach? Mapping exercise to connect with your audience
Positioning. Create your content pillars and build your messaging framework
Set a rhythm for building visibility. What’s a realistic volume of activity for you?
The outcome: Post with more confidence on social media, get your message across more clearly on your website, and articulate your strengths in person and at events.
You’ll know you’ve cracked it when people mention your name when you’re not in the room - in a good way! Which means more opportunities come your way without having to chase.
Who's it for? SMEs and startups, or solo professionals and senior leaders who can see the benefits of becoming more visible in gaining leads and raising profile
Learn as a group with some hands-on lunchtime learning. Or book as a one-to-one session and we’ll build your visibility plan together.
Cost: £99 plus VAT per person.
In these communications workshops you will
Define your communication style and strengths, and map this against your audience
Use the worksheet to build a simple messaging framework that will act as a foundation for all your messaging and marketing activity
Build a marketing plan, based on the time and resources you have available
Who would benefit from a communications workshop?
For startups, founders and C-Suite leadership teams, having a crystal clear framework behind what you say and how you say it will be critical in raising awareness, amplifying your message and winning investment.
And if you’re an established charity, B2B or public sector organisation you might find your marketing is drifting along through momentum – but you’ve lost sight of your core messages and why they should resonate with the people you’re trying to reach.
We also find in an age of hybrid working, our in-person courses are really popular - a great opportunity for team building in a location of your choice!
Solo professionals will enjoy the lunchtime learning sessions. A cost-effective way of taking a practical approach to your marketing strategy and building visibility.
For business incubator or entrepreneurship programmes in need of communications skills training for founders, we can build a session to complement your cohort’s learning
Fill in the training brief to tell us your needs.
How to book
Communications framework workshop for startups and in-house teams
Location: In person or online
Duration: Full day, or split over two days
Cost: £2250 plus VAT and any reasonable travel costs if outside Cambridgeshire, UK
When: Fill in the training brief and let us know when suits
Lunchtime learning: Building visibility
Who: Solo professionals, in-house teams and startups looking for a bitesize boost
Location: Online
Duration: 90 minutes
Cost: £99 plus VAT per person
When: Pick a date from our calendar, or let us know what works best:
Meet the trainer: Sue Keogh
Sue Keogh is a recognised specialist in communications whose career has spanned radio, print, digital, TV, and social media. A Fellow of the Chartered Institute of Marketing and Enterprise Nation adviser, she speaks at events, hosts a communications podcast, and has trained 1000s of people in marketing.
She has also worked extensively with scientists, tech folk and academics, and understands the challenge of communicating effectively when it’s time to emerge from the lab and take your product to market.
Known for having a strong personal brand and highly engaged community – built instinctively over the years across social media, networking and thought leadership – Sue has drawn on expert methodologies and personal experience to create this course. See Sue’s bio in full | Consultancy services