Digital copywriting training
Practical workshops in writing for the web
Why book a writing for marketing workshop?
In this course you’ll learn essential copywriting techniques which you can apply across your marketing activity from website content to social media posts, as well pitch decks, proposals and in your sales outreach.
You may already be using AI tools to generate marketing content, but there is an art to making it sound human so your unique tone of voice comes through and you don’t sound the same as the competition!
Drawn from academic research into consumer behaviour and how people read on the web, we have delivered this flagship course to 100s of people over the years, from comms teams at the University of Cambridge, Sony and Hodder & Stoughton, to SMEs and startups in retail, tech and hospitality.
In 2025 we’ve given the course a refresh in line with the latest generative AI tools and regulations around GDPR and accessibility, to ensure you’re getting your message out clearly, efficiently, and at the highest standard to maintain your brand reputation.
And like all training from Sookio, you’ll see lots of best practice examples to illustrate key points and enjoy fun activities so you can put theory into practice during the session.
In this writing skills workshop you will
Learn the principles of digital copywriting, and best practice techniques you can apply to all your marketing activity, whatever the format
Get to grips with plain English, layout and accessibility so you stay compliant and create content your users will understand, retain and share
Explore commonsense SEO for Google and ChatGPT, and find out how to improve AI-generated content
What benefits will the course bring?
This writing for marketing course gives you a toolkit of versatile persuasive copywriting techniques to engage and convert your target audience.
It comes with an afternoon session focusing on practical tips to make your email communications more effective, from branded newsletters to customers and clients, to the emails you send via Outlook, Gmail, and Eventbrite.
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£249 per person, plus VAT
How do people read on the web?
Write for humans; use AI as your assistant
Digital copywriting and the principles of writing for marketing you can apply...everywhere
The power of good layout in understanding and retaining information
Why is accessibility so important? And how do you do it?
Commonsense SEO for search engines and ChatGPT
These 3-hour morning sessions take place online every other month and are open for anyone to book on. Why not add a skills boost in the afternoon and join our session on Effective email communications?
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£125 per person, plus VAT
The component parts (or why is email marketing like a trampoline?)
How to write subject lines people will actually open
Brilliant body content to engage your impatient audience
How to craft compelling calls to action
Snapshot of GDPR and accessible emails
90 minutes. These sessions always follow the Writing for marketing workshop in the morning, and are open for anyone to book.
You can do both - or just pick the one which will be most useful to you!
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£1875 plus VAT, and any reasonable travel costs if it’s outside Cambridgeshire, UK.
Featuring the full course content from both sessions, but shaped around your specific business goals and opportunities, with examples for inspiration from your sector. Plus:
Follow-up session to review content
PDF tips sheet with links to further reading
Who should attend?
In-house comms teams wanting to ensure best practice and a consistent tone of voice across the organisation, and across different marketing formats
Seasoned marketers wanting to refresh their digital copywriting skills
Marketers using AI tools who want to learn copywriting skills to humanise and improve AI-generated content produced by ChatGPT, Claude, Gemini and CoPilot
Founders, B2B professionals and sales people who want to write persuasive copy to engage, convince and convert
Where do our writing for marketing courses take place?
Virtual: Our online writing skills courses run every other month on a Wednesday morning and are open for anyone to book. They come with an optional skills session in the afternoon too, to make your email marketing more effective.
In-person: We also build bespoke sessions for in-house teams, which we can deliver in person or online. These cover all the course content from both sessions but are shaped around your particular business goals, challenges and sector.
We find in an age of hybrid working, our in-person courses are really popular - a great opportunity for team building in a location of your choice!
Fill in the training brief to tell us your needs.
How to book
Writing for marketing workshop
Location: Online. Morning
£249 plus VAT
16 April, 9.30am to 12.30pm
18 June, 9.30am to 12.30pm
Book your workshop
Effective email communications
Location: Online. Afternoon
£125 plus VAT
16 April, 1pm to 2.30pm
18 June, 1pm to 2.30pm
Book your session
Writing for marketing workshop for in-house teams
£1875 plus VAT & any reasonable travel costs from Cambridgeshire, UK
Duration: This is a full-day session, typically 10am to 4pm
Dates: What works best for you?
Meet the trainer: Sue Keogh
Our Founder Sue Keogh is a specialist in writing for the web, who honed her craft producing content for the BBC, ITV, Yahoo and Aol before setting up Sookio in 2008.
She has trained thousands of people in improving their digital communications, in person, at conferences and through webinars for global organisations. See Sue’s bio in full.
Part of the Government Digital Services team, training editors on the new GOV.UK website, she has run workshops with Sony, the University of Cambridge, Hodder & Stoughton and hundreds of SMEs.
She also hosts Sookio School, our suite of online courses in digital marketing. Sue regularly shares her social media expertise on podcasts, on the radio and at events.
