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Featured posts
See our picks for the best pharma marketing campaigns
Which campaigns catch our eye in the pharmaceutical space? Explore our picks and learn why we think they’re so brilliant.
Your team needs this digital marketing toolkit
You’re short on time, so we’ve put our heads together to round up our picks for digital marketing tools that help you do your job quicker and better.
How to create infographics that inform and inspire
What should you consider when making an infographic? Take a look at our tips and get inspiration from our favourites.
10 places print marketing still rules
Is it game over for print? Not at all! Just work out where people aren’t using their phones. Let’s explore some promising venues for where your print marketing can still have maximum effect.
Can graphic design (and copywriting) save your life?
Reflections on communications in healthcare, as Sue visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward. How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better?
We're on the move! Take a peek at the new Sookio HQ
With renovations in full swing and the move date just around the corner, we're delighted to announce that we're bringing a new creative hub to the heart of Cambridge!
Website under the weather? Get a prescription from the UX Doctor
How do people feel when they interact with your website or app? Is it a positive, seamless experience where they come away with all the information (or purchases) they need? Or do they find your tone of voice unwelcoming and the cluttered content difficult to navigate?
We spoke to Dom Reed, Founder of UX Doctor, to find out how good content is crucial in creating a positive experience for your users.
5 ways design can enhance your digital content
To keep up with the ever-evolving standards of digital content, good design is absolutely essential when attempting to bring content to life and connect with your audience.
Discover the different ways you can use design to complement and enhance your digital content.
“Just make it pop!” How to give a designer (useful) feedback
You’ve given the designer the brief...you’ve nervously awaited the first draft. As you open it up, you realise that it doesn’t quite match the vision you had in your mind’s eye. But how do you explain this vision so that you both fully understand what needs to change?
We asked Monika, from the Sookio design team, to give us some tips on giving constructive feedback.
What makes a good design brief?
Monika, from the Sookio design team, explains why a good brief is so important and outlines the questions we ask at the start of each design project.