Blog

Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Naomi Vowles 03/11/2022 Naomi Vowles 03/11/2022

How to unlock creative thinking: Writing for your brand

Get inspired to write with these practical, easy-to-implement steps.

Anna Cosenza 31/10/2019 Anna Cosenza 31/10/2019

Write better marketing messages with these tips from CopyCon

We’re bringing you the hottest tips on how to write a better web copy.

Marisa Crimlis-Brown 22/10/2018 Marisa Crimlis-Brown 22/10/2018

When should you use ‘passionate' in your sales copy?

‘Passionate’ about better copy? Nah, neither are we. Ryan Wallman sets us straight on ditching the industry jargon and buzzwords.

Rory Stobo 13/10/2015 Rory Stobo 13/10/2015

What did we learn at #CopyCon15?

Friday 9 October saw more than 150 copywriters descend on Haberdashers’ Hall, London, for a packed day of talks, workshops and relaxed networking. It was CopyCon 2015 and the Sookio gang were there to soak up the creative atmos. What were our highlights?