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Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Deepa Mistry 20/12/2018 Deepa Mistry 20/12/2018

#ad or #spon? A simple guide to the rules of influencer marketing

Influencer marketing is one of the biggest trends in our industry in recent years. But how can you make sure your brand stays on the right side of the law?

Beth Daniel 24/05/2018 Beth Daniel 24/05/2018

How to get more (quality) followers on Instagram

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.