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Featured posts

Featured

Nestlé Have AI Break, Have A KitKat: The anatomy of a campaign

Even AI deserves a break! Did Nestlé find their sweet spot with their timely, culturally relevant campaign?

Sookio Founder becomes Fellow of the Chartered Institute of Marketing

Recognition for a career in marketing and communications, leading an agency, and giving opportunities to those starting out.

Apple iPad Pro ‘Crush!’: The Anatomy of a Campaign

Sookio Bootcamp graduate Aman Dilhe analyses the controversial Apple iPad Pro campaign which upset so many creatives. Was it a crush - or a crash?

Sue Keogh 18/06/2013 Sue Keogh 18/06/2013

Propaganda, power and persuasion – and social media

With the British Library’s exhibition Propaganda, Power and Persuasion comes a handy guide to the techniques of using propaganda. How many of them do you recognise in the way we use social media today?