What's the definition of KPIs and how do you set KPIs for your marketing campaigns? Follow our step-by-step advice for finding the best marketing metrics for your organisation.

Are you struggling to sell to your audience? You tell people about your product - what it is - specs, features, cost. But you’ve forgotten the customer!

Influencer marketing is one of the biggest trends in our industry in recent years. But how can you make sure your brand stays on the right side of the law?

Confused by Facebook Ads? Want your campaigns to be more effective? Learn how to solve 4 common mistakes that stop your advertising strategy working.

Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes. 

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

Need to keep your subscribers interested in your email campaigns? Our digital strategist, Deepa, shares her 4 top tips for increasing opens and clicks.

What’s content without a strategy? Ignored, mostly. Our digital and content strategist Deepa explains what she does, why she does it and how her work gets your business seen!

As a social media manager or content marketer, you’ll know that it is harder than ever to get your content seen - but social media advertising can help!

We’ve collected up the most important of the recent changes to Facebook.

Next time a colleague or client asks you what’s changed, you’ll have an answer for them immediately!  

Instagram is now one of the fastest growing social network, topping 400 million active users in 2015. People are finding smarter ways to grow their audience on Instagram, so isn't it time you joined in?

Follow our step-by-step guide to improving your feed and making the most of the visual storytelling network.

Twitter has introduced polls, a new way engage with your followers.  

We try them out in the Sookio lab to find out how Twitter polls are being used in useful, creative and amusing ways, and how can your brand make the most of them.