Our new web and social media editor, Deepa, shares her advice for staying organised when managing your brand's social media channels. How to plan, save time for engagement and measure your successes - and mistakes too!

This month, Sookio Labs takes a look at Vine, the six-second video platform.

It's a quick, fun and easy platform to get your teeth into, but would Vine work as part of your brand's strategy on social media? 

We asked our expert panel guests from this year's sellout Sookio Masterclass events to tell us about the social media tools that make their lives happy.

Would you know how to teach your mum to set up her own Facebook account (for the sole purpose of stalking you on there) or show your gran how to tweet @jonsnowC4 to compliment him on his exquisite choice of tie? Well, gather round then! Ms Harrison’s social media masterclass is about to begin.

Business owners are always asking us if Facebook is the right platform for them. Our answer may have changed – now that Facebook makes it harder to reach your customers for free.

As our editorial assistant Jake Lowery heads off to the wilds of the Midlands, we asked him to share what he'd learned about writing for the web and social media in his year at Sookio.

A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.

What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?

One thing we like doing at Sookio is working with sectors where social media isn’t an obvious fit. Accountancy is a case in point. However, with social media there is a platform for everyone...

Anyone who was playing Social Media Bingo at Social Media Marketing 2013 expecting all the usual buzzwords to come up would have been in for a surprise.

None of this talk about engagement or going viral...it's all about the importance of content marketing. 

The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.

This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.

Our editorial assistant, Jake Lowery, is one of our younger team members. Born in 1992 Jake comes from a generation known as the Millennials, those born between the early 80s and early 00s, and remembers little about life before the internet.

Jake gives us an insight into his life in social media and how he feels social media is changing as the next generation, Generation Z, enter adolescence.

One of the most common issues that comes up during our workshops on writing for social media is knowing what to say.

You’ve got your shiny new Twitter and Facebook accounts but... erm... now what?