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strategy Sue Keogh strategy Sue Keogh

Digital marketing: A jargon-free guide to common terms

What's a hashtag? What does SEO stand for? Where does a blog actually...go?

These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.

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copywriting, web content, strategy Rory Stobo copywriting, web content, strategy Rory Stobo

Making topical content last: Then, now and forever

Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?

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news Rory Stobo news Rory Stobo

Sookio turns seven. Celebrate with us!

Sookio is seven and we’re feeling so super! Alliteration aside, this birthday marks another year of huge leaps forward for Sue and the team, with new services, new clients and a shiny new home in Cambridge.

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