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Featured posts
Digital marketing: A jargon-free guide to common terms
What's a hashtag? What does SEO stand for? Where does a blog actually...go?
These are some of the questions that come up when we're running workshops on writing for the web, SEO and social media. In this handy guide we run through the words and phrases you will meet when knocking your digital marketing into shape.
Highlights from #WIADayLDN16: "We're all on the same team"
We went to London's City University to be part of World Information Architecture Day 2016, where the common thread in a thought-provoking day of talks was the power of collaboration.
Launch your idea online: A coding and digital marketing workshop
Kickstart your programming skills and close the gap between coding and business marketing with this intensive one-day workshop hosted by Sookio and the Cambridge Coding Academy.
Making topical content last: Then, now and forever
Coming up with a regular stream of quality content for your audience to enjoy can be a slog at times, so when a big event or juicy bit of news connected to your industry crops up, it can be a godsend. Topical content can breathe new life into your offering and provide solid opportunities. But how can you make sure it stays evergreen and doesn't date?
Sookio turns seven. Celebrate with us!
Sookio is seven and we’re feeling so super! Alliteration aside, this birthday marks another year of huge leaps forward for Sue and the team, with new services, new clients and a shiny new home in Cambridge.
Content fatigue: The internet has a hangover
Not again. Another content creation company approaching us to offer a stream of badly written content for our website. But this time, copywriter Rory decided to bite back....
How to design an infographic that (actually) engages your audience
We're excited to have designer Adriana Kaneva join our team to offer top visual content to our clients. Here, she talks about turning dry data into infographics which will be of use to your audience - and not just look pretty!
Memes in content marketing: You’re doing it wrong!
The internet is a bad place to get tunnel vision when it comes to your content marketing. We explore where brands go wrong with memes, and how a little research, context and respect can help you reach the right people and get the perfect tone.
What's cooking in the Sookio Lab?
New for 2015 is a series of blog posts from the Sookio team where we try out platforms and tools that could work for your business.
Find out more about what to expect (and if you have a topic you'd like us to put under the microscope let us know!)
Drupal vs WordPress: How does your business manage its website content?
Does getting your business online require the services of a coding sorcerer?
Stephanie Hall explains how you can use systems like WordPress and Drupal to manage your website - and what she has to say might surprise you!
What copywriting tips and tricks were on offer at #PCN2014?
We were lucky enough to attend the Professional Copywriters' Network Conference (#PCN2014) at London’s Haberdashers’ Hall. Here are just a few of the copywriting tips and tricks gleaned from this year's event.
Writing for the web and social media: What have I learned in my year at Sookio?
As our editorial assistant Jake Lowery heads off to the wilds of the Midlands, we asked him to share what he'd learned about writing for the web and social media in his year at Sookio.